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Unleashing Your Potential

Originally launched in 2021 as Aveeno’s Skin Health Startup Accelerator, The Startup Collective by Aveeno is an initiative designed to empower Black female-identifying entrepreneurs with a product, brand, or technology that meets the skin or hair care needs of Black consumers. They will be enabled to achieve business growth by providing them with access to grants, education, and resources.

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2023 Pitch Competition

Meet our 5 finalists through snippets of our 2023 virtual pitch competition. Watch each finalist pitch to a panel of judges with a special announcement of our 2023 winner at the conclusion of the video.

Shattering Ceilings: Lessons from Black Entrepreneurs

An Asset-Based Approach to Launching, Scaling and Exiting as a Black Woman Founder

Jewel Burks Solomon is Managing Partner at Collab Capital, an early-stage venture capital fund she launched to close the funding gap for Black entrepreneurs. Prior to leading Collab Capital, Jewel was Head of Google for Startups US, where she created initiatives that deployed over $30M in non-dilutive capital to Black and Latino-led businesses since 2020.

Jewel Burke

Aveeno® | The Startup Collective Blog By Joi Wade

Joi is a Beauty YouTuber with her own small business, Joiful Bee. She shares tips on natural hair, branding, running a small business and adjusting from a college student to working full time & #adulting!

Joi Wade

Tenille Moon x The Startup Collective By Aveeno®

Tenille is an accounting and financial expert serving as CEO of MoonAdvisory, which provide CFO, Tax & Business Advisory services.

Tenille Moon

Meet Our Past Winner and Their Brand

Arielle Brown, Founder of Bea's Bayou Skincare

Bea's Bayou's Vision Is To Inspire Healing & Build Confidence. We Value Integrity, Empathy, And Audacity, Celebrating Our Diverse Community. It's Not About Rejecting Who You Are But Embracing All The Nuances Skin Deep And Beyond. Protect Your Microbiome & Your Peace With Bea's Bayou Skincare.

Arielle Brown